What should NOT be included in marketing psychology services?

The inclusion of patient testimonials about their experience in marketing psychology services raises ethical concerns regarding confidentiality and professional boundaries. While testimonials may seem like a way to build trust and credibility, they can inadvertently breach client privacy if identifying information is revealed or if clients share experiences that could be considered sensitive.

Moreover, using testimonials can create unrealistic expectations for potential clients, as each individual's experience with therapy can vary significantly. The power imbalance inherent in the therapist-client relationship may also complicate consent for use of testimonials—clients may feel pressure to provide positive feedback. Thus, the focus in marketing psychology services should be on providing factual information that promotes understanding of the services available, rather than personal accounts that may compromise ethical standards or client welfare.

In contrast, detailing specific conditions treated, public display of license information, and sharing educational background are generally accepted practices in professional marketing. These elements provide prospective clients with clear, factual information about the therapist's qualifications and the types of issues they can help address without jeopardizing client confidentiality or ethical standards.